Rednote
New Model of Chinese Marketing
Share Notes to Impact Others
Gather Life Wisdom, Benefiting Everyone
Xiaohongshu (Rednote or Little Red Book ) is China’s leading lifestyle-sharing platform, combining social media and e-commerce functionalities, with over 600 million registered users. Users share shopping tips, life experiences, and travel stories through images, text, and short videos. The shared experiences on Xiaohongshu provide valuable insights for users, helping them make more informed decisions across various aspects of life. Overseas brands should fully leverage Xiaohongshu’s note feature to enhance their brand visibility by publishing product information and showcasing their unique advantages.
KOL (Key Opinion Leader) Marketing
KOL Marketing on Xiaohongshu is a key component of brand promotion. KOLs on the platform have a high level of user influence and trust. Through authentic experiences and reviews, they help brands win consumer favor, allowing companies to quickly increase brand exposure and market recognition.
Share Notes: Engage Deeply with Users
On Xiaohongshu, users share personal life and shopping experiences by posting ‘Notes’, creating a highly interactive and authentic content ecosystem. This form of content marketing not only enhances brand-user interaction but also brings higher engagement and conversion rates for brands.
Feed Ads: Precisely Reach Target Customers
Xiaohongshu’s feed ads seamlessly integrate into users’ browsing experience. With its powerful data analytics capabilities, Xiaohongshu can precisely target audiences based on factors such as user interests, behaviors, and location, delivering more efficient exposure and conversions for brands.
Search Ads: Enhance Brand Visibility
Xiaohongshu’s search ads allow brands to be prominently displayed when users search for related products or topics, helping brands stand out in a competitive market. By using precise keywords and search strategies, brands can quickly increase exposure and attract potential consumers.
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WHY CHOOSE US
Your Trusted Advertising Partners
Choose us to forge a strong partnership with leading advertising platforms in China, and gain access to tailored marketing strategies and professional advertising services. With our extensive multinational experience and deep market insights, we help your brand stand out in China’s competitive landscape, achieve continuous marketing success, and secure long-term growth.
Media Partnerships
We have established deep partnerships with leading platforms such as Baidu, WeChat, Xiaohongshu, and Douyin, ensuring precise reach to target audience.
Market Insights
We have deep insights into the behaviors, interests, and culture of Chinese consumers, helping brands gain a competitive edge in this complex market.
Customized Proposals
We offer customized advertising proposals for each client, ensuring that advertising strategies are tailored to fit the brand’s characteristics and budget requirements.
“… AIAD has tailored a customized campaign strategy for us, from keywords to creative design, with every step reflecting their professionalism….”
“… With AIAD’s precise campaign targeting, our brand has gained significant exposure and business growth in the Chinese market without spending a lot of money. …”
“… We are truly grateful for AIAD’s professional support, which has helped our brand quickly establish a strong presence in the Chinese market!…”
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