Baidu Ads

Baidu Ads

Let your products and services fully reach Baidu’s 1 billion users.

Show Your Ads To The Right Users

With the industry-leading intelligent recommendation, Baidu can accurately identify each user’s real needs and interests.

Baidu SEM

  • Six billion daily search requests.
  • When customers search for keywords on Baidu, they can see your products and actively seek cooperation with you.
  • Data report, Baidu Index, and Baidu Keyword Planner recommend the best keywords.
  • SEM Ads has rich ad formats and conversion tools to make your ads more engaging and conducive to conversions.
  • Powerful remarketing features to get your ads in front of interested people again, increasing the chance of conversions.

In-Feed Ads

  • More than 100 million users browse Baidu’s information stream every day.
  • Baidu feed ads naturally integrate your ads into various types of information, making your ads easy to convert.
  • AI big data intelligent targeting only pushes ads to your potential customers, improving the conversion probability.
  • The smart bidding feature maximizes conversions while controlling costs.
  • Various advertising formats, such as pictures and videos, meet the marketing needs for different products and services.
  • Powerful remarketing feature to get your ads in front of interested people again, increasing the chance of conversions.

Super Traffic

Baidu’s whole series of ad products cover all scenarios of users’ life.

Baidu APP

Over 77%

DAU Login

6 billion

Daily Searches

Baidu APP is a “search + information” platform used by 700 million users on mobile devices. It relies on professional vertical search channels such as Baidu Web, Baidu Pictures, Baidu News, Baidu Know, Baidu Encyclopedia, Baidu Map, Baidu Music, and Baidu Video. Therefore it is convenient for people to use Baidu to search for services anytime, anywhere.

Baidu Post Bar

80 million

Baidu Post Bar Global DAU

Baidu Post Bar is a topic exchange community based on keywords. It closely integrates with search, accurately grasps user needs, and is born for interests. The Baidu Post Bar directory covers all aspects of society, regions, life, education, entertainment, games, sports, enterprises, etc. It is the world’s leading Chinese communication platform.

Haokan Video

110 million

Global DAU

3 billion

Short Video Playback

Haokan Video is a professional aggregation platform that provides users with massive high-quality short video content. All-round coverage of high-quality short videos such as food, interest learning, real estate and home furnishing, travel, sports and health, dressing and beauty, unboxing evaluation, and automobiles. Baidu’s intelligent recommendation algorithm recommends tailored video content for users.

Baidu Baike

15 million

Number of Entries

400 million

Daily Visit

Baidu Baike is an open and unrestricted online encyclopedia launched by Baidu. Baidu Baike brings together the brains and wisdom of hundreds of millions of users, meets users’ needs for information from different levels, and provides comprehensive, systematic, professional, and authoritative knowledge-sharing services.

Smart Marketing Tools

Make your marketing more efficient.

Guan Xing Pan

Full Chain Data Marketing Platform

  • Aggregate the Baidu global intra-domain, customer, and partner data to construct massive user behavior labels.
  • Provide multi-dimensional industry and brand insight, perceive user behavior and intentions in an all-around way, and help brands target distinct groups.
  • Record the complete path behavior of the consumer decision-making chain, precipitate data assets at each stage, and help brands achieve full-link conversion tracking and remarketing.

Baidu Index

Experience the Beauty of Big Data

  • Trend research. Showing the changing trend of keywords in the past ten years.
  • Demand graph. Showing the hidden focus of users.
  • Crowd portraits. Showing the group portraits of users.

Baidu Analytics

One-Stop Data Analysis And Application Platform

  • Baidu Analytics provides multi-dimensional intelligent data analysis and insights of user search behavior and group portraits.
  • Full-scenario intelligent analysis models for events, behavior flows, funnels, and conversion attribution.
  • Support cross-channel tracking and accurately promote the continuous conversion of high-potential groups.
  • Full-end data collection opens up a unified user ID system and builds the foundation for enterprise digital operation.

Jimuyu Landing Page

Smart Merchant Management Platform

  • Jimuyu is a built-in landing page within Baidu advertising platform to undertake Baidu advertising traffic.
  • It benefits Baidu’s intelligent targeting and bidding, significantly improving the conversion rate.
  • The page opens quickly, users browse smoothly, and the arrival rate is as high as 95%.
  • Efficient lead management and massive and rich components meet various conversion demands.
  • Full-link data monitoring and precise data make business analysis more effective.
  • One-stop e-commerce management and localized store operation realize a closed-loop business operation.

Baidu Ads Service Content

AIAD provides you with one-stop advertising services from planning to execution and enables you to achieve your marketing goals.

Media Account Opening

Customer provides AIAD with qualifications, and AIAD applies to the media to open an account and top up.

Marketing Strategy

AIAD develops marketing strategies and plans including the best media and advertising combinations.

Content Planning

AIAD senior marketing experts and designers will build landing pages, design banners, and create copies.

Ad Optimization

AIAD is responsible for setting up advertising accounts, launching campaigns, and optimizing ads.

In-time Feedback

Clients will receive real-time information about leads through API docking, email, or mobile phone (limited to China).

Data Report

AIAD will provide comprehensive data analysis reports, including impressions, clicks, cost, conversion, and other data.

Let’s Work Together On Your Promotion In China

Email: Contact@ai-ad.co

Mobile: +86 134 7263 4092

WeChat: aiadglobal

Whatsapp: +86 178 1192 1713

Address: 4th Floor, No. 416 Zhoushi Road, Pudong New Area, Shanghai, China